Case Studies

"Ms. Kouvalis generously volunteered her time for EIFL to help us to draft a marketing plan. All of our meetings were held via skype and Iman easily facilitated the meetings, helping us to reach a shared understanding and keeping us on agenda. She led us through the steps, including a SWOT analysis, that resulted in our having a clear idea of our audience, competitive edge, positioning and (SMART) goals. Ms. Kouvalis asked us the difficult questions and kept us focused, while all the time being very supportive. We benefited from her knowledge of organizational development and strategic planning and would highly recommend her." Rima Kupryte, Director, EIFL

Location:  HQ – Rome, Italy

Type of Organization:  Education; International

EIFL helps facilitate open access digital information to library consortia in 50 developing and transition countries. They have received funding from noble foundations including the George Soros and Bill and Melinda Gates Foundation.

Before:

Through the United Nations program, EIFL was looking to create a new marketing strategy plan because they felt that they were producing many great results without necessarily telling people about their achievements.

What Mission:Focus Did for EIFL:

• Created a complete marketing plan with impactful action tasks
• Introduced the necessity of defining and using a unique selling proposition
• Guided the team to hire marketing personnel, creating clear tasks for them
• Prioritized strategies to make the work manageable on existing staff
• Help present the plan to the organization for buy-in
• Educated staff on deeper marketing principles and techniques

After:

Now, EIFL is more equipped to attract more corporate and government funding and is ready to implement their marketing plan and action tasks.

Showcase:

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